Semrush blog https://www.semrush.com/blog/ Semrush blog en Mon, 18 May 2026 08:11:19 +0000 What is a lead generation funnel? And how to build one https://www.semrush.com/blog/lead-generation-funnel/ <p>Learn what a lead generation funnel is and how to build one that drives qualified leads.</p> general-marketing https://www.semrush.com/blog/lead-generation-funnel/ Fri, 15 May 2026 14:13:00 +0000 What is prompt tracking? (+ 4 prompt types to track) https://www.semrush.com/blog/prompt-tracking/ <p>Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.</p> ai https://www.semrush.com/blog/prompt-tracking/ Fri, 15 May 2026 09:28:00 +0000 How to find buyer intent keywords for organic & AI search https://www.semrush.com/blog/buyer-keywords/ <p><img src="https://static.semrush.com/blog/uploads/media/1a/21/1a213bef606c4e38e8b8cbd0d3d3431b/buyer-keywords.svg" alt="How to find buyer intent keywords for organic & AI search" width="448"/></p><p>Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.</p> keyword-research https://www.semrush.com/blog/buyer-keywords/ Fri, 15 May 2026 08:57:00 +0000 How to do YouTube keyword research: A complete 2026 guide https://www.semrush.com/blog/youtube-keyword-research/ <p><img src="https://static.semrush.com/blog/uploads/media/ab/51/ab5169c83db6d1aa1825b2023d0a85f5/youtube-keyword-research.svg" alt="How to do YouTube keyword research: A complete 2026 guide" width="448"/></p><p>Learn how to use YouTube keyword research to validate topics for both YouTube and Google‘s video features.</p> video-marketing https://www.semrush.com/blog/youtube-keyword-research/ Fri, 15 May 2026 08:45:00 +0000 Social media management: The ultimate guide https://www.semrush.com/blog/social-media-management/ <p><img src="https://static.semrush.com/blog/uploads/media/7b/1a/7b1a14de4da430c29d98b29f47be77e7/social-media-management.svg" alt="Social media management: The ultimate guide" width="448"/></p><p>Learn how consistency in social media management compounds into brand equity and how to build a presence that stacks over time.</p> social-media https://www.semrush.com/blog/social-media-management/ Wed, 13 May 2026 14:29:00 +0000 How to Win in a Zero-Click Search Market https://www.semrush.com/blog/zero-click-searches/ <p><img src="https://static.semrush.com/blog/uploads/media/a6/2c/a62ce1ae53c4c4874ea7094b71b51ab3/avoiding-zero-click-searches-to-get-more-traffic.svg" alt="How to Win in a Zero-Click Search Market" width="448"/></p><p>Learn what zero‑click search means, why clicks are down, and what to focus on instead.</p> general-seo https://www.semrush.com/blog/zero-click-searches/ Wed, 13 May 2026 09:45:00 +0000 What are keywords? Definition, types, & how to use them https://www.semrush.com/blog/what-are-keywords/ <p><img src="https://static.semrush.com/blog/uploads/media/aa/ff/aaff45fe41b5f89e995eb8c80f64f824/what-are-keywords-simple-keyword-definition.svg" alt="What are keywords? Definition, types, & how to use them" width="448"/></p><p>A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.</p> general-seo https://www.semrush.com/blog/what-are-keywords/ Tue, 12 May 2026 14:48:00 +0000 11 ways to use AI for SEO (+best practices & challenges) https://www.semrush.com/blog/ai-seo/ <p><img src="https://static.semrush.com/blog/uploads/media/f8/28/f82859b9494ac3847f90c058335aae63/98733a9b90aa7c878111db100f05411a/ai-seo.svg" alt="11 ways to use AI for SEO (+best practices & challenges)" width="448"/></p><p>11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.</p> ai https://www.semrush.com/blog/ai-seo/ Mon, 11 May 2026 07:50:00 +0000 ToFu, MoFu, BoFu: A practical guide to the conversion funnel https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/ <p><img src="https://static.semrush.com/blog/uploads/media/74/34/7434becfd8318f4f0c26b6c16ba53917/tofu-mofu-bofu.svg" alt="ToFu, MoFu, BoFu: A practical guide to the conversion funnel" width="448"/></p><p>Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.</p> general-marketing https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/ Fri, 08 May 2026 09:16:00 +0000 How to find and fix what AI gets wrong about your brand https://www.semrush.com/blog/fix-ai-brand-misinformation/ <p>Learn how to identify, trace, and fix incorrect information about your brand in AI answers.</p> ai https://www.semrush.com/blog/fix-ai-brand-misinformation/ Fri, 08 May 2026 08:55:00 +0000 11 Google Ads best practices to maximize return on ad spend https://www.semrush.com/blog/google-ads-best-practices/ <p><img src="https://static.semrush.com/blog/uploads/media/1a/be/1abe0260cee290b75cedfca0d752c04c/0fdc2c6b0e3fe3667af16a286316722f/google-ads-best-practices.svg" alt="11 Google Ads best practices to maximize return on ad spend" width="448"/></p><p>Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.</p> paid-advertising https://www.semrush.com/blog/google-ads-best-practices/ Thu, 07 May 2026 14:57:00 +0000 Google’s Universal Commerce Protocol capabilities expand to main SERP https://www.semrush.com/blog/google-ucp-checkout-in-main-serp/ <p>Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.</p> industry-news https://www.semrush.com/blog/google-ucp-checkout-in-main-serp/ Thu, 07 May 2026 08:36:00 +0000 How to track ChatGPT traffic for you and for competitors https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/ <p>Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.</p> ai https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/ Wed, 06 May 2026 12:50:00 +0000 How to optimize for AI search results in 2026 https://www.semrush.com/blog/ai-search-optimization/ <p><img src="https://static.semrush.com/blog/uploads/media/3e/28/3e286ce99ba5bc1750f9c82e29cf9afe/69a7152a58a2bfbbfee78c810b987061/ai-search-optimization.svg" alt="How to optimize for AI search results in 2026" width="448"/></p><p>AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.</p> ai https://www.semrush.com/blog/ai-search-optimization/ Wed, 06 May 2026 08:31:00 +0000 How to do keyword research in 2026 (6 ways + framework) https://www.semrush.com/blog/keyword-research/ <p><img src="https://static.semrush.com/blog/uploads/media/da/2b/da2b92ee1209fb68df1a577820547b66/the-ultimate-keyword-research-guide-for-seo.svg" alt="How to do keyword research in 2026 (6 ways + framework)" width="448"/></p><p>Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.</p> keyword-research https://www.semrush.com/blog/keyword-research/ Tue, 05 May 2026 15:15:00 +0000 The Complete Website Migration Checklist [SEO-Friendly] https://www.semrush.com/blog/website-migration-checklist/ <p><img src="https://static.semrush.com/blog/uploads/media/a5/52/a55263de2ed25851c5c5fd1ac7166061/site-migration-with-semrush.svg" alt="The Complete Website Migration Checklist [SEO-Friendly]" width="448"/></p><p>Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.</p> general-seo https://www.semrush.com/blog/website-migration-checklist/ Tue, 05 May 2026 14:57:00 +0000 Attribution gap in agentic search: how to close it https://www.semrush.com/blog/attribution-gap-in-agentic-search/ <p>Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.</p> ai https://www.semrush.com/blog/attribution-gap-in-agentic-search/ Tue, 05 May 2026 08:23:00 +0000 The Most Searched Things on Google [2026] https://www.semrush.com/blog/most-searched-keywords-google/ <p><img src="https://static.semrush.com/blog/uploads/media/69/e5/69e567259b669fd4ec1919b78de1e780/most-searched-keywords-google.svg" alt="The Most Searched Things on Google [2026]" width="448"/></p><p>The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.</p> keyword-research https://www.semrush.com/blog/most-searched-keywords-google/ Mon, 04 May 2026 11:13:00 +0000 How to do a website content audit in 2026 (with template) https://www.semrush.com/blog/content-audit/ <p><img src="https://static.semrush.com/blog/uploads/media/a6/55/a655f41ab8a81c760c3db3784d3f7330/perform-a-content-audit.svg" alt="How to do a website content audit in 2026 (with template)" width="448"/></p><p>Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.</p> content https://www.semrush.com/blog/content-audit/ Mon, 04 May 2026 10:27:00 +0000 How to rank in AI search (6-month playbook) https://www.semrush.com/blog/how-to-rank-in-ai-search/ <p><img src="https://static.semrush.com/blog/uploads/media/af/76/af762d4291fea002b45b35a39f5ad471/cf3e257e1db17cf6818357116d801000/how-to-rank-in-ai-search-in-2025-6-tactics-from-industry-experts.svg" alt="How to rank in AI search (6-month playbook)" width="448"/></p><p>Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.</p> ai https://www.semrush.com/blog/how-to-rank-in-ai-search/ Mon, 04 May 2026 09:47:00 +0000